Digital Trust in Europe: What Are the Priorities for Businesses in 2026?

Digitalization, artificial intelligence, fraud, regulation, data sovereignty: as usage patterns and risks evolve, European businesses must rethink their definition of digital
trust.
Our 2026 European Digital Trust Report, conducted in partnership with Xerfi, is based on responses from 700 decision-makers in France, Germany, Italy, and Spain, with the aim of analyzing their practices, identifying their priorities, and highlighting the changes they anticipate over the next three years.

Digital Trust at the Heart of European Transformations

European companies are continuing to transform their processes, while their priorities are being redefined. Securing digital transactions, data protection, regulatory compliance, and the integration of artificial intelligence have now emerged as major challenges in their digital transformation.
While some concerns are shared, differences are emerging among the four countries, particularly in terms of digital maturity, investment priorities, and the adoption of new technologies.
On which topics is there consensus? Where do strategies diverge?

Key Digital Trust Indicators and Trends Analyzed in the Barometer

Where do businesses stand in their digital transformation?
Digitized processes, observed benefits, key obstacles, and future priorities: discover how digital transformation is evolving across the four markets.

How is digital trust being built today?
Data governance, transaction security, digital identity, interoperability: which capabilities are becoming essential for building trust?

How are fraud and digital risks evolving?
Fraud attempts, key threats, and protective measures: discover the challenges facing European businesses and how they plan to address them.

The Impact of Regulations and Sovereignty Issues
Regulatory inflation, compliance with regulations such as the GDPR, DORA, and the AI Act, data protection, and supplier origin: discover how these factors influence the decisions of European companies.

What role does artificial intelligence play?
AI adoption is on the rise, but what about trust? Reliability, concerns, critical processes, and future uses: the Barometer compares the perceptions of European decision-makers.

What Are the Priorities Looking Ahead to 2028?
Investments, technologies, and new priorities: discover how companies envision the next steps in their transformation.

700 decision-makers, four European markets
Conducted among 700 decision-makers from SMEs and large enterprises, the Barometer uses a common methodology to compare the practices, priorities, and
outlooks of European companies.
For this second edition, the study takes on a new dimension with an analysis conducted in France, Germany, Italy, and Spain.

Results that challenge current strategies

Does greater digitalization necessarily mean greater trust?
The Barometer compares key digital trust index indicators, including levels of digitalization, adoption of new technologies, and trust across the four markets.

Does AI inspire as much trust as it does interest?
Its adoption is growing, but not all European companies are ready to give it the same prominence in their most critical processes.

Are European solutions becoming a strategic choice?
Data protection and sovereignty, supplier origin: how important are these criteria in business decisions today?
The answers, detailed data, and country-by-country comparisons can be found in our full study.

And in the future, what role will digital trust play?

By 2028, digital trust could go beyond mere security and compliance requirements to play a more strategic role in business transformation.

But do the four European markets view this evolution in the same way?

Discover in the 2026 Digital Trust Report:

• the investment priorities of European companies through 2028;
•  the differences in digital maturity and strategies across France, Germany, Italy, and Spain;
• the technologies set to transform digital processes in the coming years;
• the role companies expect digital trust to play in their future strategies.