Gashogar Energía (Visalia), headquartered in Zaragoza and with more than 50 years of experience, is one of Spain’s leading electricity and gas retailers, recognized for its proximity and commitment to homeowners’ associations. Its sustained growth and dedication to sustainability have positioned it among the 70 fastest-growing Spanish SMEs each year and within the 1,000 companies that inspire Europe according to the London Stock Exchange Group.
To take another step in its digital transformation and meet new consumer habits, the company decided to optimize its contract management processes with Atlas Cloud and the digital signature solutions of Validated ID, now part of Signaturit Group.
The challenge: bringing proximity to the digital world
Gashogar faced two main challenges:
- Maintaining a close relationship with homeowners’ associations, while adapting to new digital habits and offering multiple contracting channels.
- Digitizing contract signing, improving sales process traceability and enabling offers to be sent instantly, while avoiding common bad practices in the sector.
“For Gashogar, it is essential to make management easier for homeowners’ associations. That is why we sought a solution that would allow us to stay connected at all times.” — Alejandro Tejero-Garcés, Director of Gashogar
The solution: digital signature integration with Salesforce alongside Atlas Cloud
To carry out the project, Gashogar partnered with Atlas Cloud, a certified Salesforce partner specialized in technology consulting and cloud solutions that connect people, processes, and data. With extensive experience in digital transformation projects in Spain, Atlas Cloud helps companies across industries to optimize their commercial processes, improve customer experience, and maximize the value of their CRM.
In this case, Atlas Cloud designed and implemented the integration between Salesforce and Signaturit Group’s digital signature solutions, ensuring that all information flows in a centralized and traceable way within the CRM.
The proposal combined two digital signature modalities to cover all business scenarios:
- Biometric in-person signing on tablet: robust, secure, and agile, ideal for strengthening the relationship with homeowners’ association managers during face-to-face meetings, reducing paperwork and freeing up more time for the customer.
- Remote signing: allows managers to sign offers from anywhere and on any device (computer, tablet, or mobile), streamlining contracting and eliminating delays.
“The most important thing was to strengthen the client relationship and have a 360º vision of the sales process. With the integration we managed to digitize Gashogar’s commercial management in a simple way.” — Alberto Marazuela, Partner at Atlas Cloud
The result: efficiency, sustainability, and improved customer experience
The integration brought clear benefits:
For customers:
- No more paper or manual document sending.
- Faster and more secure contracting.
- Smooth user experience both in person and remotely.
For Gashogar employees:
- Time savings in document management and filing.
- A Salesforce-integrated tool that facilitates decision-making.
- Fully digitized sales processes.
“We have achieved savings not only in costs but also in time, both for our customers and our employees, while reinforcing our environmental commitment. This allows us to focus on the core of our company: supplying gas, fuel oil, and electricity to homeowners’ associations.” — Alejandro Tejero-Garcés, Director of Gashogar
Conclusion: digitalization with real impact in the energy sector
The collaboration between Gashogar, Atlas Cloud, and Validated ID – now part of Signaturit Group -shows how combining biometric in-person signing and remote e-signature enables the digitalization of critical processes without losing proximity to the customer. The result is a faster, safer, and more sustainable service.
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